Today, I was part of a very special moment. The company I work for, Neue Digitale, was bought by Avenue A | Razorfish. Although I am not fully into the online marketing business I really appreciate this move. If you want to get more information read the press release.
The integration into AARZ will take some time, for sure. Things like that are never easy neither on the technology side nor on the people side. The technological changes can be overcome just by working it out. Getting the people together might be a harder issue. However, since the two companies share attitudes, ways of working and a strive for quality this may help becoming a global company a lot faster.