Monthly Archives: April 2009
Personas in High-Tech Marketing and for Crossing the Chasm
After a usability test of a product website I thought about why the test users didn’t understand the product as we did it. Sure, we know it better since we work with it already for 2 years. However, even technological … Continue reading
First 2 Words in Subject Lines
Today Jakob Nielsen posted an article about the first 2 words in a link on webpages. His researched showed that many people can guess the content of good links within 11 characters. While that doesn’t mean that we should now … Continue reading