http://www.designitsimple.de/2009/04/personas-in-high-tech-marketing-and-for-crossing-the-chasm/ if it doesn't make sense it doesn't make cents Wed, 20 Jan 2010 20:59:01 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.designitsimple.de/2009/04/personas-in-high-tech-marketing-and-for-crossing-the-chasm/comment-page-1/#comment-150485 michael Thu, 09 Apr 2009 21:28:20 +0000 http://www.designitsimple.de/wordpress/?p=60#comment-150485 Hi Zack, very interesting that design books recommend the Chasm model. The more I think about it the more it make sense to change the personas over the lifetime of a product. Though, creating personas for innovators or early adopters might be not that easy. Thanks for your input. Hi Zack, very interesting that design books recommend the Chasm model. The more I think about it the more it make sense to change the personas over the lifetime of a product. Though, creating personas for innovators or early adopters might be not that easy.
Thanks for your input.

]]> http://www.designitsimple.de/2009/04/personas-in-high-tech-marketing-and-for-crossing-the-chasm/comment-page-1/#comment-150448 Zack Perry Thu, 09 Apr 2009 16:10:43 +0000 http://www.designitsimple.de/wordpress/?p=60#comment-150448 I read a book recently on design strategy. In the book one of the ways they approached how to market a new offering to user was through Chasm model. In a broader sense this actually grounds personas into reality. This is a proven model as to how people adopt. I read a book recently on design strategy. In the book one of the ways they approached how to market a new offering to user was through Chasm model. In a broader sense this actually grounds personas into reality. This is a proven model as to how people adopt.

]]>