37signals new product launched – Highrise

Chicago based 37signals just launched Highrise, an online shared contact manager. It looks quite similar to their existing and successful applications, Basecamp, Backpack, Campfire and completes the “suite” of easy to use personal and business web applications.

Unlike Google or many others, 37signals does not try to replace currently existing desktop applications, such as Word, with a web version (Word will be around for some more years, so competing against is really hard and maybe even sensless). Instead, they create products that solve problems better than many others by making it just simple, easy and a pleasure to use.

Since Highrise is out just a few hours ago, I won’t give any detailed review yet. However, one feature I already like. Adding categories to tasks:


This makes the task list a lot easier to view. Also, look at the grouping in GTD style.

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