Neue Digitale – an Avenue A | Razorfish company

Today, I was part of a very special moment. The company I work for, Neue Digitale, was bought by Avenue A | Razorfish. Although I am not fully into the online marketing business I really appreciate this move. If you want to get more information read the press release.

The integration into AARZ will take some time, for sure. Things like that are never easy neither on the technology side nor on the people side. The technological changes can be overcome just by working it out. Getting the people together might be a harder issue. However, since the two companies share attitudes, ways of working and a strive for quality this may help becoming a global company a lot faster.

Soccer World Cup final: Zidane – it’s over…

Something really interesting happend this night. No – not Italy’s win of the Soccer World Cup. I thought more of how Zinedine Zidane left the world of soccer. Sure, there will be many people who will critizise him for what he did and it was a very unsportive action. Still most people will not understand what may have forced him to do. But I do, because I did the same.

I played soccer for almost 13 years at a small soccer club. For the last 6 years I was a goal keeper. During all those years I shot 4 goals, and got less than 4 yellow cards. In my last game, which was also the final of a small cup, we lost because I left the field about 15 minutes earlier. How could that happend as a goal keeper – I got red… For almost the same reason than Zidane. It was because I was so angry about something that I just went cracy and didn’t think about the outcome. Honestly, I was even happy to leave the field…

This is a hard way to see somebody like that leave the soccer world and it really makes me sad to see him in that situation. My advantage was that the cup wasn’t that big, loosing in the World Cup final is something entirely different. I hope for him that he can forget that moment and think of what he did over the years before. He was and still is one of the greatest players ever on earth.

Good bye Zinedine.

New life

So now I am in Franfurt and left my old life in Munich behind. Starting a new career in a new city with new people. Sound exicting – it is, and also frightening. But new starts are never easy and sometimes this just gives you also a new view of your life…