Category Archives: Uncategorized
Personas in High-Tech Marketing and for Crossing the Chasm
After a usability test of a product website I thought about why the test users didn’t understand the product as we did it. Sure, we know it better since we work with it already for 2 years. However, even technological … Continue reading
A new way to communicate – VOX by SixApart
A friend told me yesterday about a new blog tool on the web – SixAparts Vox.com. First I was not suprised, but after a while I was completely exited. So what is different with vox.com. It has one feature I … Continue reading
Where the Hell is Matt?
I don’t know Matt and also don’t know where he currently is. But look at where he has been in just 6 months. A funny way to show everybody where you have been. I like stuff like that just because … Continue reading
New life
So now I am in Franfurt and left my old life in Munich behind. Starting a new career in a new city with new people. Sound exicting – it is, and also frightening. But new starts are never easy and … Continue reading
Marketing is not bullshit
Today at reboot Doc Searls talked about marketing as relationships. One of his slides showed marketing as being bullshit. In addition he thinks that There’s no marketing in the attention economy, just sales In my opinion he is wrong to … Continue reading