Recently I have been invited to beta test ClickTale. Although I can’t tell much about the service itself yet there was one very interesting thing.
What is ClickTale
ClickTale is a website trackting tool that records the interaction of a user with the page, even mouse gestures. So it gives you the possibility to see how a user acts. You don’t know what he thinks since the mouse movement may not be the same as the eye movement. However, since many people move the cursor pretty soon to clickable areas (to not waste time) it still gives you a good impression. The visitors for the site are randomly selected to ensure that not just a special group (the early morning office surfers) are selected for all your available recordings.
As many other web services ClickTale has several subscription model to choose from. They allow for different amount of recordings per day. This is ok for sites where you want to test continuously, but this is not the usual case. For those who do tests every once in a while when a new feature is released ClickTale offers one-time boosts that give you a certain amount of recordings.
In my opinion this is a very reasonable choice to give the users what they need. I haven’t seen any other web service using this model. Sure, Backpack or Basecamp let you change your subscription each month, but this might not be the right thing sometimes. This is not to say that every service should have one-time boost but for this service this definitely makes sense.