Don’t think business or design – think outside the box.

In his article “Why Design Thinking Won’t Save You” Peter Merholz discusses business and design thinking in helping in innovation. While business thinking is a lot about spreadsheets and data analysis, design thinking is what all the creative people do when ideating new concepts.

At the end of his article, he concludes that you not only need need a view of both, business and design, but also other disciplines such as journalism, arts, library and so forth. I agree with that because a limited view is always something to avoid. Instead one should focus in thinking outside the box, with box your business, design, or any other thinking.

As an example he mentions Brandon Schauer who has an MBA and is a Master of Design. Hence, he is trained to have at least two, sometimes opposing, views. But what if you don’t have two degrees and can’t get another one?

The key is now to get many views in a single person, so it’s actually something one has to do on his own. How? Take every chance to do something that you haven’t done before, buy a book about a topic that draws your attention, go to places you would usually not go, or talk to people that are not part of your normal live. Just be open to new things and curious. Or as Steve Jobs says it in his 2005 commencement address: “Stay hungry, stay foolish”.

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