The first argument against wireframes is that they emasculate the designer. Yes, they do and I think no designer wants to get your wireframes and just paint by numbers. On the other hand designers need to have something to design. And that’s what from my experience should be in wireframes. The should inform the designer about the content that should be on the page, in the form etc. I have been working with some good designers, one of them Nina Wilke, who sometimes tell the IA that they missed this function or that information. But that should be the IAs job – to gather and structure the content – not to visualize or design it.

In addition, if you already have a good visual design and an running site, wireframes are sometimes just enough what a developer needs to get the page done. There’s no need to create designs for every aspect and thus be faster in the design process.

Unfortunately this function does not exist. Even after years and Outlook 2010 approaching, there’s no function like that. Even Gmail with the great feature that you have all messages in one threaded view, does not allow you to select the label for a email before you send it.

Now, there’s a solution – well, there has been a solution for some years, but I had it only on my work PCs It’s a VBA macro that can be installed in all Outlook versions (even in Outlook 2010 beta). After you click on “Send e-mail” a folder selection window allows you to select a folder.

Here’s a video of how it works:

Send and archive an e-mail in Outlook from Michael Hartmann on Vimeo.

As a nice side effect, you can also “archive” sent e-mails in your “Deleted Messages” folder and don’t have to worry about them anymore.

Go to installation and code or click on “Outlook send and archive” in the navigation.

At the end of his article, he concludes that you not only need need a view of both, business and design, but also other disciplines such as journalism, arts, library and so forth. I agree with that because a limited view is always something to avoid. Instead one should focus in thinking outside the box, with box your business, design, or any other thinking.

As an example he mentions Brandon Schauer who has an MBA and is a Master of Design. Hence, he is trained to have at least two, sometimes opposing, views. But what if you don’t have two degrees and can’t get another one?

The key is now to get many views in a single person, so it’s actually something one has to do on his own. How? Take every chance to do something that you haven’t done before, buy a book about a topic that draws your attention, go to places you would usually not go, or talk to people that are not part of your normal live. Just be open to new things and curious. Or as Steve Jobs says it in his 2005 commencement address: “Stay hungry, stay foolish”.

Especially this quote is interesting to me:

The Wisdom of Crowds (WOC) theory does not mean that people are smart in groups—they’re not.

As he explains, WOC works best if the participation is very few and there is no discussion going on.

Conversational inputs are too complex for Wisdom of Crowds systems. Online discussion systems do not lead to wisdom on their own.

In other words, a crowd of widsoms doesn’t work. They don’t work because everyone part of the discussion is usually interessted in getting his own idea out, may not have complete knowledge of the problem, or it’s just hard to have a complete view of a discussion where opinions are often shared. Or, participants discuss opinions with each other and miss the importance to get back to the problem.

Instead of a crowd of wisdoms I’d prefer to have just a few experts that will understand my problem and provide me with a set of solutions and a recommendation. In addition I’d like to have someone to discuss with me and not with some other folks.

So, if you can’t use the wisdom of the crowds as descibed in Derek Powazeks article, better stick to experts instead of a crowd of wisdoms.

Some thoughts later – and bike rides, which I usually need to think about stuff – I remembered a book I read about 5 years ago: “Crossing the Chasm” from Geoffrey A. Moore

A short overview of “Crossing the Chasm”.
In this book Moore explains how high-tech companies can market new innovations to the mainstream market. This is important because the early market and the mainstream don’t share a lot when discontinuous innovations are to be sold. The important aspect is the adapted technology adoption life cycle and the chasm that lies between the early adopters and the early majority.

Crossing the chasm with scenarios and personas
The key to get into the mainstream market is to use a small segment and start with that and then use adjacent segments to sell more and more. In order to select a segment he suggests to create target customers and scenarios for these customers of how they will use the product within their segment.

We need something that feels a lot more like real people. However, since we do not have real live customers as yet, we are just going to have to make them up.

This might be familiar to anyone working in user experience design.

How does relate to personas in user interface design?
When UX designers create a website, product, or any other service they usually use personas to better understand the needs and be able to judge about different design options. The model now suggests that we have to use different personas in the technology life cycle since the 5 psychographic groups change over time. Each group needs a different set of product presentation and reasons to buy. The most important group is, however, the early majority since they need a whole product that can provide a complete user experience.