2 Comments

  1. Zack Perry said:

    I read a book recently on design strategy. In the book one of the ways they approached how to market a new offering to user was through Chasm model. In a broader sense this actually grounds personas into reality. This is a proven model as to how people adopt.

    April 9, 2009
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  2. michael said:

    Hi Zack, very interesting that design books recommend the Chasm model. The more I think about it the more it make sense to change the personas over the lifetime of a product. Though, creating personas for innovators or early adopters might be not that easy.
    Thanks for your input.

    April 9, 2009
    Reply

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